Our story.

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In the beginning...

Ecommerce Accountants LLP traces its roots back to 2013 when founder (Joseph Cox) started his very first online business (private label FBA).

Back then, Joseph (Joe) was a trainee accountant working for a traditional accounting firm in London. He started the online business as a ‘side hustle’ hoping to generate some extra income while still working a full-time job.

He had the view that after he finished his accounting qualification, he could become a digital nomad, running his business while backpacking around the world.

Hands on ecommerce experience

Fast forward several years and Joe was a chartered accountant involved in running a number of successful ecommerce businesses. He quit his job to focus on running these full-time and knew that while he could save money by preparing his own books and accounts, his time was better spent elsewhere.

He wanted to outsource the accounting function so that he could focus on growing his brand(s) and increasing sales. With that in mind he went in search of an accountancy that understood ecommerce.

A lack of accountants with ecommerce experience

Unfortunately for Joe, while there were some accountants who said they had ecommerce experience, when he spoke to them, it felt like they did not truly understand his industry nor his business model.

Worse, he was under the strong impression that he would be the one telling his accountant what to do, rather than the other way around. While he was happy to pay another accountant money, he was not happy to pay them in time. So, he decided to save the money and since it would be costing him time either way, he would continue to do things himself.

The first ecommerce-focused UK accountancy was born

To protect his time, each month he focused on improving his processes little by little. The incremental gains meant that Joe could focus on what was important and when friends began forming ecommerce businesses, they spoke with Joe about what to do.

Ecommerce Accountants was formed to solve the problems that Joe faced. The processes that Joe built for his own businesses are what we use internally at Ecommerce Accountants today. If you are running an ecommerce business and want to focus on being able to run things without worrying about anything associated with tax, then you are in the right place.

Growing with our clients

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We have had the pleasure of growing alongside our clients. We are now a two partner chartered practice that continues to focus exclusively on the ecommerce sector. Our commitment is to saving you time and stress through the use of modern technology, clear communication, and specialisation. This has allowed us to continue to grow and maintain the highest service level an ecommerce business can get from an accountancy.

Onwards and upwards

At the time of writing (May 2024), we are 33 people serving over 600 clients. We handle all accounting and bookkeeping in-house, something that lets us provide the highest level of service to our clients. As a result, we are proud to have been crowned Innovative Partner of the Year at the 2024 Xero Awards.

If you want to learn more, or enquire about joining as a client, just Get in Touch.

Sound like a fit? Get in touch today. See how we can help you reach the next level.

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