If you know email could be bringing in 35-55% of your store’s revenue, then why is email marketing still sitting at the bottom of your to-do list?

Take this as your friendly nudge to bump it straight to the top. Here’s why.

When you have flows (automated emails) converting on autopilot, sign-up forms that grow your list, and campaigns that speak directly to your customers, your inbox becomes one of your most reliable revenue machines.

And if you want to cash in on Q4? You’ve got to start now.

Let’s break down how to make that happen.
‍

Most brands wait too long to fix their email

Here’s what usually happens:

You write newsletters when you have time (but that’s not too often)... or you might ghost your list for weeks at a time (sorry if that’s triggering for you!).

Your flows are half-finished or full of old branding (or you’re featuring products you don’t even sell anymore).

Your pop-up’s still saying “subscribe for updates” which is just about as enticing as meatloaf.

And even though you know email should be doing more, it never feels urgent enough to actually sit down and do something about it. It feels like a mammoth task.

Until one day, you look at your Klaviyo dashboard (one of the best email marketing platforms for Shopify sellers) and see email is bringing in… maybe 3% of your revenue but you’re paying out hundreds each month for your Klaviyo bill.

(Not ideal.)
‍

Why now’s the time to change that‍

Getting your email sorted before Q4 means:

1. Your list is clean and growing before peak season 
2. Your flows are ready to convert cold leads and repeat buyers
3. You’re not rushing to “fix” things mid-November when there are more urgent things to work on (like Black Friday marketing)

Honestly, if you want to make the most of your ad spend and cash in on the so-called "golden quarter” then you’ll want to go into Q4 with:

→ Flows that run on autopilot
→ Segments that target your VIPs (they deserve a treat for sticking with you!)
→ Popups that convert at 6%+
→ A plan for what you’re sending and when

That’s what we do inside my Klaviyo email marketing services.

Let me show you what we do for founder-led creative Shopify businesses just like you.
‍

Clicks & Flows: for when you need everything sorted‍

This is our full Klaviyo setup (or overhaul if you need it) service for Shopify brands who want:

• A complete flow strategy built around how your customers buy
• Flows that actually convert
• Forms that don’t just sit there but bring in new subscribers daily
• Ongoing support to optimise and scale email over time

Like this client:‍

A plant brand that went from weekly newsletters to 56% of revenue from email within 30 days. Read the full case study here.

Or this one:‍

A home construction brand that went from 3% to 18% Klaviyo-attributed revenue, adding $25,000 in automated revenue per month, all from flows.

Not to mention the 4,000 new subscribers per month now coming in from his updated popups. All dialled in. All automated (one of the key advantages of email marketing).
‍

If you’re starting from scratch or know your flows need a complete rebuild, Clicks & Flows is the way to go to get things sorted, quick

We’ll build your Klaviyo set-up in 6 weeks flat, then support you for 6 months with campaign planning and flow optimisations.
‍

The Full Send: for when you’ve got the basics and want better

Already using Klaviyo, but know your account could be doing more for you?

That’s where The Full Send comes in. It’s our ongoing support service for brands who already have:

• Revenue from email
• Flows live (but not optimised)
• A decent list size (but no time to test and segment properly)

Like this client:‍

A cult Aussie fashion brand was already getting 39% of its revenue from email. Not bad at all.

But after her initial account audit, we spotted a few quick wins:

• Flows that needed refreshing
• Missed opportunities to engage die-hard fans
• A popup that was decent, but needed a better hook

Within a couple of months, implementing all the fixes, she saw:

• Flow revenue grew by 20%
• Revenue per email jumped from $0.41 to $0.71
• Klaviyo-attributed revenue soared from 39% to 57%
• Popup conversion rate jumped from 3.5% to 5.2%

When you roll out updates fast, you get results fast. Think of us as your in-house email team.
‍

Or this brand:

A premium toy car brand that has consistently seen 30-35% of their revenue from Klaviyo for over 3 years since starting to work with me:

• They launch 1-2 new items a year, which means we roll out a big build-up for them, resulting in multiple 5-figure launches
• More than 20 automated flows targeting prospects to make their first order and repeat buyers coming back again and again 
• Consistent campaigns with fresh new angles and reasons to buy all year-long

If you want a few quick wins that you can implement now, don’t worry, I’ve got you covered.
‍

What to audit in your Klaviyo account right now

Not sure where to start? Here are 3 areas you can check today:

• Stale flows: Are your automations still sending old content, outdated offers or mismatched branding?
• Pop-up performance: If your sign-up form is converting under 3%, it’s time for a refresh.
• Low campaign engagement: If your open rate is under 30% or click rate is under 2%, your subject lines or segmentation might need work.

These are the kinds of easy wins we prioritise inside The Full Send.
‍

Don’t wait for peak season panic to hit‍

If you want email to drive serious revenue this Q4, the time to act is now. Email is a year-round strategy, but it works hardest when you’ve already done the groundwork.

Want help? I’ve got you. I run a Klaviyo email marketing agency to help sellers just like you.

Join my email list for weekly quick wins and Klaviyo tips
Explore my services to find the right fit for your brand

Let’s turn email into the channel it should be: your best-performing one.

Let’s make those clicks count!